Craft. Feel. Presence. Delight. Story.

EarlRed

The Earl's verdicts

Is it worthy of the red seal?

The finer things, judged by the Earl on craft, feel, presence, delight and story. Sealed in red, or sent away.

The Earl's test

  1. CraftMaterials, making and finish.
  2. FeelTouch, weight, comfort and sound in use.
  3. PresenceThe design, and how it reads to people who know.
  4. DelightThe pleasure of owning and using it, every day.
  5. StoryHeritage, provenance and the tale it lets you tell.

Four passes and no fails earns the Red seal Anything less goes Unsealed

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